By representing the gentle Santa Claus as a savage hybrid creature brutally punishing those not adhering to certain social norms, these films break several conventional dichotomies between good and evil, human and animal, and society and nature. These fantasy films employ irony and dark humor that reverse the popular impressions related to Santa Claus and his elves and, more generally, exotic northern nature and culture. (2003) and Rare Exports: Official Safety Instructions (2005). How can humor illustrate critical trends related to social, economic, and ecological sustainability? This article is based on a case study that focused on the film Rare Exports: A Christmas Tale (2010) and two related short films-Rare Exports Inc. Furthermore, they also provide some insight as to why some environmentalists find it difficult to advocate for system change that results from collective action within the public sphere. These findings not only challenge the assumption that members of the public typically evaluate environmentalists negatively, they also outline why some individuals may fail to identify as an environmentalist and engage in pro-environmental behavior. Further still, it was found that environmentalists were more likely to be perceived positively when they engaged in individual-level, private sphere behaviors (such as recycling), and negatively when they engaged in collective-level, public sphere behaviors (such as protesting). Environmentalists were seen to value nature and to be actively involved in bringing about positive environmental change (positive component), yet were also viewed as aggressive in their behaviors and stubborn in their beliefs (negative component). Data obtained were analyzed using thematic analysis and demonstrated that non-activist perceptions of environmentalists contained both positive and negative components. Therefore a qualitative survey was conducted with 89 US residents aged 21–53 (Mage = 32.74, SDage = 7.89) to obtain an in-depth understanding of how non-activists within the public perceive environmentalists. Limited research to date has qualitatively explored the perceptions members of the public who are not environmental activists hold of environmentalists. In this sense, this exploration can serve as a tool for encouraging productive dialog between populists and those who advocate rational care for the Earth. Given South Park's longevity and popularity, this paper helps us understand how negative stereotypes of environmental advocacy can be constructed in ways that may inhibit popular support for sustainability initiatives, while serving as a reminder that if environmental advocacy is to be broadly persuasive, its message, tone, and delivery must reflect widely shared American values. It analyzes three South Park episodes, examining its use of adult cartoon media from two related and optimistic perspectives: Burke's comic frame, to show how South Park acts as a comic corrective to the sometimes boorish behavior of environmental ideologues and Kazin's analysis of populism, to show how South Park's message structure resonates strongly among its key demographics. This paper explores how South Park's scriptwriters, consistent with Burke's comic corrective, employ populist storylines to satirize radical environmentalists and their opponents.

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